c

fashion

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products

you name it, tsum's got it...literally. probably best illustrating the store's frenetic drive for global exclusivity are the opulent guerlain and tom ford perfume counters with vintage and limited-edition scents you'll otherwise only find in paris, milan and new york.

clientele

recession-proof and not afraid to spend.

service

okay. very okay if you include security: tsum's gorilla guards may very well rival the kremlin in numbers...

interior

very barneys [and maybe even topping it here and there]. four flours of fashion for men, women and kids. separate corners for each brand, ground floor boasts separate rooms for big-buck jewellery brands like bulgari, cartier, chaumet etc.

ambience

>> upper east side <<

address

ulitsa petrovka 2 103779 moscow

phone

+7 495 2921157

website

www.tsum.ru

shop hours

mon-sat 9am-10pm sun 9am-9pm

author

andreas

date

18 november 2009

last checked

18 november 2009

it may have once been the mediocre equivalent of archrival g.u.m., tsum [pron.: tsoom and short for tsentralniy universalniy magazin or central department store] completely reinvented itself with the help of a visionary investment group - and which probably shop at barneys new york - and is now moscow's premier luxury department store, offering any imaginable brand in the fashion galaxy to its jaded yet very savvy elitniy clientele.