c

fashion

review_main

products

gum features an endless array of high-end and mid-range fashion brands, ranging from dior and paul smith to puma and totally unknown russian labels.

clientele

spending-mad and luxury-focused.

interior

a vast building with elegant neo-russian facade smack on red square with arcades and passages on three levels, jammed with foreign luxury merchandise on the ground and first floors and some russian shops and products on the second and third.

ambience

>> new russia <<

address

krasnaya ploshchad 3 109012 moscow

phone

+7 495 9215763

website

www.gum.ru

shop hours

daily 10am-10pm

author

andreas

date

18 november 2009

last checked

18 november 2009

arguably the most fabulous department store on the planet in terms of architecture. its name is an abbreviation of gosudarstvenny universalny magazin or state department store, gum [pron.: goom] shed its communist past to become an icon of the new and capitalist russia.