c

fashion

review_main

products

men's clothing, footwear, accessories, books, magazines and other lifestyle items. y-3, z brand, theory, oliver spencer, modern amusement, meltin' pot, fred perry, adidas, three dots, block headwear, j fold wallets, spiewak, phaidon books, dwell, frame, and 34 magazine.

clientele

paulus hook is a neighborhood, not a shopping district. so the vibe of paulus hook is to jersey city as hayes valley is to san francisco, the west village is to manhattan, los feliz is to los angeles.

interior

future organic. modern and simple. white walls, gray floors, simple and creative fixtures. a cruiser bike rests in front of the counter, and a few plants scattered about. lots of natural sunlight.

ambience

>> simple, clean, inspired <<

address

112 morris street jersey city nj 07302

phone

+1 201 332 1444

website

www.lifejc.com

shop hours

tues closed; mon to fri 12-8; sat 12-6; sun 1

author

superfuture

date

2 august 2009

last checked

2 august 2009

when you think of jersey what comes to mind? gold chains and track suits? gum popping and teased hair? smokestacks, dopey mobsters and basically everything unchic? not sure how or why, but forget all that. jersey city is on the rise and this store proves it.