c

fashion

review_main

products

an eclectic mix of hip 'urban' fashion labels and collectable products. this includes labels like a.p.c., trovata, silas and maharishi, toys by kidrobot, t's by anything, books by taschen, records by whatever we want, the best denims in jakarta from rogan, prps, superfine, nudie and loomstate, and the only special accounts in indonesia for nike, adidas, puma and new balance... maharishi, perks and mini, silas and maria, duffer of st.george, surface to air, gasius, keanan duffty, trovata, rogan, loomstate, e

clientele

talk about a random clientele... trendy rich kids in nike sb's, hipsters in vintage polos, grungy rockers and dj's, uberskinny celebs, nerdy toy collectors and the occasional bejewelled socialite looking to up their 'cool' quotient.

service

staff are superfriendly and know their stuff. all are bilingual [or more] graphic or fashion designers/students and are encouraged to 'educate' customers about the various brands.

interior

firstly, don't be fooled by the black curtains hiding the interior, it's not shut, just pretending to be... the very cool retro-modern interior is glossy and black: from the wood paneling, to the flooring and vintage wallpaper.

ambience

>> stealth style for savvy urbanites <<

address

kemang icon [2nd floor] - jalan kemang raya 1 - jakarta 12730

phone

+62 21 7194817

website

www.sevenohseven.com

shop hours

daily: 11am-9pm

author

superfuture

date

7 may 2009

last checked

7 may 2009

this deliberately discreet boutique has exclusive deals with many of the hottest brands found in colette, beams, nom de guerre or fred segal. hidden away in a new modernist building it's the only place forknowledgeable jakarta trendsetters to find their limited edition items, selvedge denims and rare sneakers, many of which would have sold out instantly in other cities. 707 are also very into supporting the creative scene, throwing parties, holding exhibitions and collaborating with local artists.