© Gentle Monster

Gentle Monster makes further strides in the U.S., still the planet’s biggest luxury market, opening its fifth standalone store in Houston. The South Korean eyewear brand has secured a 4,800 sq.ft. (approx. 446 sqm.) unit, its largest to date in the country, at The Galleria, the city’s leading upscale shopping centre. The interior design, created by the brand’s in-house design department at the Seoul headquarters, sees an infusion of the nifty and evocative hi-tech installations that Gentle Monster has become known for. One of the installations, dubbed The Probe, is a walking mechanical creature, like a spider, but with six legs, and an installation of a giant kinetic head with hyper-realistic blinking and subtle head movements. The latter is the result of a year-long project of the brand’s Robotics Lab which aims to elevate the shopping experience with its futuristic creations. The installations are embedded in understated settings captured by an eclectic palette of modern materials which provide a matching backdrop for Gentle Monster‘s forward collections. The Gentle Monster store carries the brand’s main line, the Maison Margiela x Gentle Monster collab collection, in addition to the recently launched BOLD 2 collection.

Gentle Monster
The Galleria, 5085 Westheimer Road, Shop B2880 (Uptown)
Houston, TX 77056
Telephone: +1 213 9358114
Mon-Thu 10am-8pm
Fri-Sat 10am-9pm
Sun 12pm-7pm

© Gentle Monster