c

fashion

review_main review_second review_third

products

pretty much the whole enchilada of apparel, footwear and accessories for men + women. the new store concept focuses on footwear, and also features the cooler and more expensive models by alexander mcqueen.

clientele

brand-obsessed kids and then some.

interior

colourful to say the least. contemporary shop lay-out with cheeky nods to dutch culture embedded in the interior. can you spot them?

address

singel 429-435 1012WP amsterdam

phone

+31 20 5286166

website

www.puma.com

shop hours

mon 11am-6pm tue-wed 10am-6pm thu 10am-9pm fri-sun 10am-6pm

author

superfuture

date

13 september 2011

© puma

renewed puma store in downtown amsterdam. one of a handful of flagship refurbishments across europe [03.2012].