zurich: ap&co store opening

© ap&co / photography: lorenz richard

zurich’s new dandy central is a collab effort of reto caprez, nico pesko and jeroen van rooijen, a style-savvy trio who have guided many a swiss male to a better version of themselves with their respective fashion expertise. the boys felt it was time to take matters to the next level and launched concept store ap&co on swanky talstrasse, replete with items and brands they’ve come to appreciate over the years, and were missing in the city’s retail arena. ap&co has been conceptualized as a one-stop men’s emporium, and renowned designer alfredo häberli created just he right setting to make it work. set across 150 sqm. [1,615 sq.ft.] is a two-level configuration which adds a playful depth to the lofty space. the soft green hue of a display with a protruding table top corresponds with the sleek shelving that lines the walls dipped in a deep blue. ap&co is packed to the guilds with coveted men’s offerings, both leisurewear and made-to-measure clothing, all hand-picked for their quality and timeless style. the current brand list includes illustrious names such as aspesi, james perse, grenson, porter and stetson. location: talstrasse 58 [downtown].

© ap&co / photography: lorenz richard