vancouver: secret location concept store opening

© secret location - secret location beckons from afar

sophisticated retail innovation arrives in vancouver by way of the new secret location concept store. helmed by creative director carey melnichuk, who designed the store in collab with canadian architecture practice b+h, it aims to deliver an exciting experience to savvy shoppers through its setting, offerings and events. located in the historic gastown area, this is the city's first store of its kind, and comprises of a high-end women's boutique that carries an eclectic mix of carefully curated luxury items from across the planet, from women's apparel, accessories and shoes, to offerings male shoppers would fancy, like glossy lifestyle books, music, design items and lomography cameras, and a euro-inspired tasting bar + restaurant helmed by top chef marcus bugoy in an adjacent space. secret location's brand list currently includes marios schwab, rad hourani, united nude, pringle of scotland and camilla skovgaard. the retail space measures a spacious 10,000 sq.ft. [929 sqm.] and features cool basics, such as light wooden flooring and exposed concrete columns.

the added visual drama is playful and contemporary. it's provided by an eye-catching shelving system, open-worked on one side and exposing intricately placed shelves, and matching display tables with legs that mimick the shelving system's baroque ornamentation. secret location embraces hi-tech like no other, and deploys gadgets that'll surely please its female clientele: there's a 3d mirror with camera that allows shoppers to critically view their derrière when trying on a new outfit, in addition to a tweet mirror that enables exchanging images with friends of you flaunting that purchase. the tasting bar is a culinary retreat of sorts, using fresh, local products and supporting farm-to-table cuisine. it offers a menu of sophisticated drinks and bites, including italian coffee and rich desserts created by an in-­house pastry chef. location: 1 water street [gastown].

© secret location - entrance, retail space, bar + restaurant, opening party crowd [top to bottom]