u.s.a.: quicksilver x standard hotels

a marketing strategy that is as brilliant as it is stylish. we're talking the quicksilver x standard hotels collab on a series of boardshorts. made of hi-tech diamond dobby fabric, they're a re-issue of the brand's 70s and 80s design but now boast new patterns inspired by the four standard hotels in new york, miami, downtown los angeles and hollywood. the new boardshorts are available at poolside vending machines [!] at these properties and also online. oh, and ladies: a standard issue bikini is available too! © quicksilver