u.k.: new balance flimby shoebox factory

next month new balance takes its 2011 lifestyle collection on a two-week retail tour around the u.k., visiting london, manchester, edinburgh, glasgow and nottingham. the collection combines classic new balance styles with modern materials and technologies. its shoe factory in flimby has been playfully replicated, not only to enhance the presentation but also to commemorate new balance's core beliefs and celebrate imagination [tour schedule to be announced]. © new balance