toronto: christian louboutin store opening

© christian louboutin / photography: jenna marie wakani

having had a separate men's and women's shop-in-shop at department store holt renfrew and a boutique at yorkdale mall for quite some time, christian louboutin is no stranger to toronto. but as canada's top segment of the retail market continues to soar, the french cobbler is banking on the momentum by opening its first canadian standalone store in the yorkville neighbourhood, traditionally the home turf of high-end boutiques in the city. the store measures 2,625 sq.ft. [244 sqm.] set over two floors and is part or a larger retail and office complex. the store's interior was created in collab with london-based practice household, and is inspired by the concept of an enchanted forest of abstracted forms that matches well with the faux victorian façade. featured throughout the premises are floor to ceiling white trees in abstract forms.

some incorporate shelving to showcase shoes, alternated by arched niches featuring more shoe models. the brand's signature red is captured by fluffy carpeting, forming the perfect backdrop for a number of custom-made furniture pieces. A central forest clearing heroes key products in illuminated niches, with antique brass branches extending to the ceiling. one floor up the men's domain can be found, and the setting is more masculine, featuring a log cabin feel with darker hues and newly upholstered vintage furniture pieces. next to the full range of shoes, the men's bag collection is showcased. the opening of the christian louboutin store marks the kick-off of the brand's further expansion in north america, and two more boutiques are scheduled to open in honolulu and houston in the next few weeks. location: 97 yorkville avenue [yorkville].

© christian louboutin / photography: jenna marie wakani