tokyo: thom browne flagship store opening

© thom browne / photography: takumi ota - a zen-like façade

with the opening of a hotly anticipated flagship store last weekend, thom browne has officially entered tokyo's sophisticated retail arena. located in the city's upscale shopping grounds of aoyama - indeed, where else? - the store measures 4,500 sq.ft. [418 sqm.] and occupies three floors of a modern lowrise structure. it's entirely concocted by the designer and produced by wonderwall's masamichi katayama. the japanese interior design genius bumped up the sharp 1950s office aesthetics of the original thom browne flagship in new york city a few notches while adding elements we'd say are distinctly japanese, the discreet and zen-like mesh metal façade to begin with. katayama's signature modernism extends throughout the store, captured in a surprisingly austere design with polished surfaces in shades of grey, white and a hint of stylish black.

this neutral backdrop not only makes the mid-century antique furnishings pop but also the coveted merchandise. the store has six rooms, each featuring a section of the brand's men's and women's apparel, shoes and eyewear collections. to commemmorate the opening a limited edition button down shirt decorated with browne's fav poem is currently for sale. adding up to the retail experience is a cocktail bar in the basement where to shoppers can take a break from their strenuous power shopping spree. the new flagship store is a joint venture with cross company, a japanese retail firm which bought a majority stake in thom browne's business in 2009 and allowed the designer to expand his operations. location: 5-3-20 minami aoyama [aoyama].

© thom browne / photography: takumi ota - inside the store