tokyo: the monocle café opening

© monocle - the monocle café in tokyo

it's not merely another retail expansion, but somehow also demonstrates monocle's exceptional connectivity with the japanese market. we're talking the launch of the monocle café, the magazine's second outlet in town but its very first foray into food, at hankyu men's. this is a newly opened upmarket multi-storey department store in tokyo's ginza area that exclusively targets savvy male professionals, an audacious initiative that'll resonate profoundly in the city's retail arena. located in the store's basement section, it's a spacious yet intimate environment that's easy on the eye. the aesthetics here are understated, and knowing mr. brûlé, no detail has escaped his roving eye. 

there's a beautiful mix of design and natural materials from east and west, from the flooring and maruni furniture to the iittala crockery and graf cutlery. and offering the best tastes and experiences found on travels by monocle's editors' travels, the monocle café serves a tempting menu of great coffee, classic dishes and yummy desserts. a monocle store is also accommodated here, featuring a regularly updated selection of items from its many cool retail collabs, such as stationery, posters, travel items and accessories. this store is an addition to the one previously opened in the city's aoyama area last year. location: hankyu men's, 2-5-1-b1 yurakucho [ginza].

© monocle - what's next? we're betting on a monocle hotel.