tokyo: para-modeling / chimerical scheme of paramodellia

© nacása & partners inc. / courtesy of fondation d'entreprise hermès - installation at maison hermès ginza

the house of hermès has long been a protagonist of fine arts, and this has been evident in the luxury brand's select cultural collabs and presentations. and japan being one of its most prominent and discerning markets, this alignment is regularly showcased at maison hermès ginza, the brand's multi-storey, glass-encased flagship store in tokyo. currently on at the flagship's exhibition venue is para-modeling / chimerical scheme of paramodellia, a new installation by japanese artist duo yasuhiko hayashi and yusuke nakano a.k.a. collectively as paramodel. formed in 2001, the two are known for elaborate site-specific installations filled with plarail model trains and tracks, mini cars and other toys. the name paramodel expresses the duo’s creative philosophy as it combines the word model with the prefix para, bringing to mind such words as parallel, paradox and paradise. true to this name, their installations give rise to countless possibilities.

being micro-worlds created from scraps of construction material and parts, they symbolically express the extreme codification of our contemporary world, expanding indefinitely like eternally recomposing cities or organisms. at the current exhibition at maison hermès ginza each artist - utilizing his own methodology - has interpreted the city, and let his fantasy expand freely. the result is an installation that endlessly models space, drawings on a temporary enclosure that suggest multi-storied buildings floating in air and more. each artist’s world, represented by the different titles, combines to construct a para-world of which each is a part and, at times, the whole. it's very much an intriguingly metaphysical play with models within the imaginary space of the exhibition [on through may 6]. location: maison hermès ginza, 5-4-1 ginza, 8th floor [ginza]

© nacása & partners inc. / courtesy of fondation d'entreprise hermès - installation at maison hermès ginza