tokyo: opening ceremony store opening

it's arguably the most anticipated store opening of the year, this side of the pacific. we're talking opening ceremony's arrival in tokyo, the planet's undisputed shopping capital. the store is housed in the multi-level movida building and opens to the shopping masses on sun - aug 30. it features a string of playfully designed shop-in-shops of various u.s. brands and designers, including alexander wang, nom de guerre and the row. each floor has a different theme with unique merchandising and referencing american culture. celebrating the opening, opening ceremony commissioned a series of artsy short films with befrienden directors. first one up features indie actress chloë sevigny wearing the collection she designed for the brand. location: 21-1 udagawa-cho [shibuya]. © opening ceremony