tokyo: moncler store opening

© moncler

italian fashion brand moncler has raised its profile in tokyo with a new flagship store. following boutique openings in the city's main shopping areas of shibuya, shinjuku, aoyama and a string of shop-in-shop locations, moncler plants a flag in the upscale ginza district, and it does so in a striking manner. a major retail statement – yes, also quite literally – the store measures 560 sqm. [6,028 sq.ft.] spread over two floors, and features an interior design by paris-based practice and longtime collaborator gilles & boissier. infused with slabs of black and white marble with polished chrome accents, it breaks away from the aesthetic of moncler's previous stores. alongside the store opening on sat – oct 24, a collab collection with los angeles-based artist duo friendswithyou will officially be launched. a series of puffer jackets, each adorned with very appropriate kawaii-style pop icons and in bright colours, will be sold as a world exclusive at the store during the weekend – no worries, they’ll drop in moncler stores elsewhere in the course of the coming fall and winter seasons – and not surprisingly, friendswithyou will attend the opening as they've taken over the store with a colour-infused installation of inflatable sculptures and other objects, and to take customization requests from shoppers. and that’s not all. celeb photographer terry richardson will fly in for a photo shoot and creative multi-tasker virgil abloh hits the decks for a dj set. location: 2-4-9 ginza [ginza].

© moncler