tokyo: mm6 store opening

© maison margiela

coinciding with its 10th anniversary, omotesando hills – a tadao ando-designed mall situated along tokyo's prestigious omotesando dori – has been given an extensive makeover, and it's certainly not just a cosmetic excercise. the venue's retail concept has been shaken up along the way, in a bid to lure in a larger share of the voluminous foot traffic that passes its doors each day, heading for boutiques and flagship stores in both the harajuku and aoyama areas. next to the remodeling of the interior and a facelift of the building's expansive façade, no less than 33 new brands make their debut at omotesando hills. and one of the most eagerly anticipated among young tokyoites is the first standalone store of mm6 , the women's diffusion line of maison margiela. the new boutique occupies a 78 sqm. [840 sq.ft.] ground floor unit with its own entrance right on the busy, tree lined thoroughfare. as you may have expected from maison margiela, the interior has a quirky contemporary look, matching concrete tile and wooden flooring with walls lined in a silver damask pattern and birchwood paneling. fixtures comprise of white stacked cubes and suspended metal clothes racks. location: omotesando hills, 4-12-10 jingumae, ground floor [harajuku].

© maison margiela