tokyo: hermès – the nature of men pop-up store

© hermès japon

not surprisingly, it's in tokyo where the house of hermès has launched a collection of limited edition items with a certain street cred called the nature of men. known as a city that's home to a large demographic of highly discerning males, the paris-based luxury brand presents products created under the supervision of its revered men's fashion director véronique nichanian. the goods comprise of a t-shirt, a pair of sneakers, a sweater, and leather wallets and card holders, and these items are presented in a specially designed pop-up store setting in what's widely considered the holy grail of men's fashion to many tokyoites: isetan shinjuku [open through nov 8]. preceding the opening of the nature of men pop-up store, an elaborate live painting event with digital installation was held at a gallery space in shibuya, whilst another live painting event and performance is scheduled on oct 8 and 9 [11am-7pm] at the r/o-426 store in harajuku. and obviously, the hermès flagship store in ginza has dedicated a special window installation to the collection, created by artist seiichi sato a.k.a. rhizomatiks. pop-up location: isetan shinjuku, 3-14-1 shinjuku, third floor [shinjuku]. harajuku event location: 4-26-18 harajuku [harajuku].

© isetan