tokyo: freitag store opening

© freitag

after opening up shop in upscale ginza two years ago, freitag has headed for the hipster grounds of harajuku for a second store in the japanese capital. the store is located on meiji dori, a main thoroughfare in the area, but also has a back entrance on the extension of cat street. its interior is a collab of tokyo-based practice torafu architects and spillmann echsle architekten from zurich. the building's concrete structure serves as a beautiful minimalist backdrop that makes the additions stand out, notably freitag's signature storage system which extends all the way to the back of the store. outdoor light fixtures and the sturdy steel cabinets add up to the distinctly industrial feel. the store even features its very own repair workshop. the company's fraternal founders daniel and markus freitag especially flew into town for the opening party where artists of urban research, freitag's longtime local dealer, painted and sprayed sheets of truck tarp that were then used to craft unique gifts for the lucky invitees. location: 6-19-18 jingumae [harajuku].

© freitag