tokyo: eel store opening

© takumi ota 

eel is one of many small japanese fashion labels that has had a local following only. unintentionally the menswear brand has gained global exposure with the opening of a rather striking second store in tokyo's naka meguro neighbourhood. the brand asked influential architecture practice schemata to design the store which is located in a former office space of 123 sqm. [1,324 sq.ft.]. architect jo nagasaka completely stripped all finishing materials, including the carpet, paint, baseboard and insulation, to expose nothing else but its bare concrete shell. this state of acquired 'incompleteness' has been taken as a base and theme for the new store interior, and has resulted in the addition of various displays and furnishings with an unfinished look. the few elements that have been added, such as the glass partition wall, concrete block masonry wall, thick steel tension cable used to hang clothes and lighting fixtures - give the retail space a sophisticated edge. the new eel store carries the brand's full menswear collection, and fits right in the area's retail landscape of quirky independent brands and shops. location: 1-8-6 higashi-yama, second floor [naka meguro].

© takumi ota