tokyo: descente blanc store opening

© schemata / photography: kenta hasegawa

japanese cult skiwear brand descente has established a retail format that carries a mix of pieces from its descente allterrain line and a newly launched and more fashion-inspired collection called descente blanc. three stores have already opened in fukuoka, osaka and in tokyo's daikanyama neighbourhood that specifically target a savvy young demographic. the latter is by far the most prominent outlet, and as such, local architecture practice schemata was enlisted to create an interior design that's compatible with descente blanc's brand values, and at the same time makes clever use of the building's existing materials and elements. the store measures 150 sqm. [1,615 sq.ft.] spread over two floors, and the design concept quite interestingly draws inspiration from the general service process within a shop and all the routines that come with it. 

upon entering the store, shoppers immediately find themselves in a loftly hangar-like space, fitted out with a suspended rack full of neatly hung apparel pieces. the setting is quite austere, featuring the building's exposed concrete foundation and walls of reinforced corrugated steel. adding a contrasting warm touch is the wooden deck surrounding the boutique, and which extends partially into the store, and steel beams and pillars dipped in anti-corrosive paint. the descente blanc store carries the full range of men's and womens's apparel pieces, in addition to collab items. location: cube daikanyama, 19-4 sarugako-cho [daikanyama].

© schemata / photography: kenta hasegawa