tokyo: denham store opening

© denham

the ginza district in tokyo arguably has the highest density of designer boutiques on the planet, and given this global shopping stature, it's a relevant location for luxury and premium brands to gain a presence there. amsterdam-based denim brand denham initially dipped its toe in the japanese capital's luxury retail scene when setting up shop four years ago at omotesando hills, and has now stepped up its efforts by adding a new outpost in ginza six, the city's newest hub of luxury. situated on the fifth floor of the highly prestigious shopping mall, the store occupies a 210 sqm. [2,260 sq.ft.] unit that features denham's signature interior design that pairs modern design elements with carefully spurced vintage furnishings and props.

shop fittings include vintage lamps, recycled wood floors and a japanese totan corrugated roof. also to be found on the premises is a denim lab, equipped with a vintage union special 43200g sewing machines, and offering a full service menu, including a handwash laundry and drying room, and a custom sewing service where your denham trophy can be hemmed and artfully patched up, in addition to denham's very first specialty coffee bar in the land of the rising sun. the new denham boutique carries the brand's full range of men's and women's denim collections, collab pieces, and last but not least, the complete collection for kids. extrapolating the momentum, the dutch brand will be launching a new ginza wash in its made in japan collection coming november. location: ginza six, 6-10-1 ginza, fifth floor [ginza].

© denham