tokyo: dailyshop opening

© id dailywear

as a typical japanese contemporary fashion brand, id dailywear combines quality fabric and quality fabrics with an effortless understated style. the brand previously had an online presence only, but recently launched its first brick and mortar store. called dailyshop, housed on the ground floor of the company's headquarters - a low-rise structure in the boutique-infested shibuya maze - the shop interior oozes a living room vibe, featuring exposed white-plastered walls, alternated by exposed bricks. the compact space has been furnished with carefully selected vintage wooden cabinets, an elongated table and a decorative persian rug. next to an elaborate men's collection of apparel, shoes and accessories, dailyshop offers select items for women and a range of compatible lifestyle products from other brands. the latter offerings include caps and sunglasses by chari & co, new balance sneakers, stationery by tosawashi, 0-cho-rui shirts and sturdy datum bags. the shop is definitely worthwhile checking out next time you're trophy hunting in the area. location: t-house, 1-2-5 jinnan [shibuya].

© id dailywear