tokyo: cave empt store opening

© c.e

the ever-growing dominance – and influence for that matter – of streetwear is arguably best evident in the streets of tokyo, where to an outsider, everything seems topsy-turvy. but when dissecting the dress sense of of its younger generations, the same drive to differentiate oneself emerges, albeit often at turbo speed. the city's retail landscape can be equally eclectic, and the recent opening of cav empt's first brick and mortar store is indicative of this phenomenon. popular the world over for its low-key 1980s-inspired garb, the japanese brand has opted for a high-profile location in aoyama, one of the japanese capital's most exclusive shopping zones.

unlike the many flagships of luxury brands in the area, the cav empt store features a fairly raw interior that's directly extrapolated from its brand aesthetic. situated on the ground floor, the building's concrete shell has been retained, with utility pipes and all, but revamped with a generous lick of white paint. upon entering the store, the setting looks somwhat plain, but when advancing to the back, visual drama skyrockets by way of a floor of cracked mirror tiles. furnishings are are sparse and simple, and include a cassette deck and speakers to demonstrate its alliance with youth culture. the cav empt store carries the brand's full range of men's apparel. location: 5-3-10 minami aoyama [aoyama].

© c.e