tokyo: cabane de zucca store opening

© schemata / photography: takumi ota

with a revered aesthetic that's forward, timeless and distinctly japanese, cabane de zucca has garnered a huge following among young male and female shoppers both on home turf and to some extent in asia as well. the brand's silhouettes are usually classic at the base, but any rigidness is effortlessly replaced by either softer touches or graphic lines, and the use of off-beat fabrics also contributes to its appeal. cabane de zucca's retail network encompasses no less than 24 stores and shop-in-shops across the land of the rising sun, and the latest retail space opened a little while ago in an important but so far underserved shopping area of tokyo: daikanyama. this is a neighbourhood known for its slew of flagships of quirky high-end brands and indie boutiques, and as such a very good fit for the brand.

the new store occupies 152 sqm. [1,636 sq.ft.] ground floor corner unit at la fuente, a modern four-storey mini mall of sorts, and features a spectacular understated interior design by jo nagasaka of schemata architects. as you've seen in other settings that nagasaka created, he has made ingenious use of the building's concrete shell while adding different layers that are both aesthetic and functional. a structure of chromate-treated steel frames has been inserted. mind you, this was the main design feature for cabane de zucca's shop design at parco shibuya department store, and it's introduced here again. this specific material was also used to create a number of displays and the sales counter, supplemented by display units and shelving made of concrete and formwork panels. the new cabane de zucca store carries both the men's and women's apparel and shoe collections. location: la fuente, 11-1 sarugaku-cho [daikanyama].

© schemata / photography: takumi ota