tokyo: ace hotel pop-up store

4 december 2009 by andreas

foreign brands seeking niche exposure in japan know how to play the game. all eyes [including ours] are on ace hotel's recently launched pop-up store at tokyo retail institution isetan [on until dec 25]. the cult hoteliers from the american northwest showcase a range of collab goodies with a range of cool brands and artists that'll prove to be too tempting for savvy tokyoites to resist. location: 3-14-1 shinjuku, 5th floor [shinjuku]. © ace hotel / photo: hiroyasu masaki