sydney: perks and mini store renewal

© p.a.m.

not particularly shy of edgy experimentation, fashion label p.a.m. has given its flagship store, situated in the prime sydney shopping area of darlinghurst, a funky makeover. only four years after the store opened its doors, the décor has retained the black + white checkered floor, but has replaced the floor-to-ceiling, scaffolding-like clothing racks by equivalents that seem to defy any aesthetic. shiny copper tubes and plateaus, protruding from heavy-looking chunks of concrete, dominate the space. the changing rooms have a similar construction and are paired with flowy printed fabrics. adding up to the distinct artsy vibe are carefully selected artworks. the new interior design has been done in-house by p.a.m. and with a little help from friends. currently stocked the store is the brand's a/w 2014 men's and women's collections, in addition to copies of its inaugural edition of free independent times, a new fun read that's pretty much the printed equivalent of the brand. coinciding with the store reopening, p.a.m. has launched its brand new website. location: 20 burton street [darlinghurst].

© p.a.m.