sydney: denham store opening

© denham

in a surprising move, amsterdam-based denim brand heads all the way down under to open up shop in sydney. the new venture is a collab with local retailer glue store, and occupies a retail space of 50 sqm. [538 sq.ft.] in the rocks, an area of town known for its historic mercantile dwellings. the interior is modeled after existing denham stores, and features a meticulously concocted blend of the building's original architectural features, modern finishes and a selection of vintage artisanal props. a small workshop is incorporated in the setting, demonstrating the brand's expert approach to denim. shoppers can indulge in the brand's full range of 5-pocket denim, seasonal ready-to-wear collections, as well as select collab items and offerings by other brands. location: 77½ george street [the rocks].

© denham