sydney: acne studios opening

© acne studios 

following the opening of a boutique in paddington seven years ago, acne studios raises its profile in sydney with a second outpost. the swedish fashion brand has shifted its focus downtown, opting for a location on the corner of king and elizabeth streets. the boutique is set across approx. 390 sqm. [4,198 sq.ft.] on the ground floor of a modern mid-rise building, and given the fact that acne studios creative director jonny johansson shuns generic retail spaces, it features an entirely different aesthetic than the previous store. the chosen palette comprises of wall panels, shelving, clothing racks and display tables made of polished steel, a signature element that binds the brand's newer generation of boutiques across the planet, terrazzo flooring, and a ceiling dipped in a soft yellow hue and dotted abundantly with light fixtures. the store windows are designed as such to reduce daylight coming in and showcase the aforementioned interior lighting installation. the new acne studios boutique carries the brand's full range of men's and women's apparel, accessories, shoes and bags, in addition to pieces of its blå konst denim line. location: 161 king street [town hall].

© acne studios