sydney: a.p.c. store opening

© a.p.c.

following last year's opening in melbourne, french retailer a.p.c. expectedly expands its footprint downunder with a presence in sydney. situated in surry hills, a tony neighbourhood brimming with  boutiques, it occupies a below street level space but maintains an instantly recognizable store front. laurent deroo, the brand's paris-based house architect, created a setting that's surprisingly light. upon entering the store, shoppers encounter thin cement panels that gradually overlap and lead into the store to form the ceiling. two cement screens define the geometry of the space, and converge towards a high window at the back of the store, giving another source of light. right below, a tiered display is constructed, used for seating and to display accessories. adding warmth is a considered infusion of plywood, captured by shelving along the walls and displays cleverly topped with sections of glass to maintain the airy feel of the space. the concrete floor is dipped in a matching khaki hue to tie in all elements. the new a.p.c. store carries the brand's full range of men's and women's apparel, shoes and accessories collections, in addition to the denim range. location: 2 crown street, shop 406-410 [surry hills].

© a.p.c.