stockholm: peace out, miss world

during stockholm fashion week, swedish label jojo & malou showcases its peace out, miss world s/s 10 collection in an exhibition held aug 13-19 [10am-7pm] at urban outfitters. as the name implies, the collection is inspired by the miss world beauty pageant hoopla. for this showcase, jojo & malou collaborated on a short film with photographers frode & marcus and sound wizzard the subliminal kid. location: biblioteksgatan 5 [norrmalm]. © jojo & malou