stockholm: new york project

© 5preview / photography: paola+murray

swedish fashion label 5preview has collaborated with new york-based photographers paola+murray to document its a/w 2013 collection. ten different artists have been photographed, all clad in a mix 'n match of garments of their own and pieces from the new collection to show its versatility. the series is called new york project and shows an intimate personal look into the artists and their studios along the way. to celebrate the opening of denim innovator örjan andersson's new från ö till a concept store in stockholm - which obviously stocks the 5preview collection - photos of the series are put on display in the store [on through sep 12]. location: gotgatan 105 [skanstull].

© 5preview / photography: paola+murray