stockholm: marc by marc jacobs store opening

it's a big relief for fans. the tedious 526-kilometer drive to the nearest outlet in copenhagen now is a thing of the past. stockholm's very own marc by marc jacobs store officially launches today with a big party, attended by a few of the brand's dignitaries. housed on the ground floor of a historic 19th-century building, the store measures approx. 200 sqm. and is designed by house architect stephan jaklitsch. the building's industrial vibe has been retained but tweaked in typical mj style. the store ceiling was left exposed but now features the brand's iconic blue colour, and a newly poured dark blue concrete floor and dark blue columns, off-set by pristine white walls, continue that vibe. the coveted merchandise is placed along the perimeter of the store to maintain an open floor plan. the new marc by marc jacobs store carries the brand's full range of men's and women's apparel, shoes, accessories and fragrances. location: smålandsgatan 10 [norrmalm]. © bibliotekstan