southeast asia: sifr s/s 2012 collection

© sifr - asian cool by sifr sifr is an emerging menswear label based out of singapore. crafted by chris john fussner, daryl chan and suraj melwani, the three combine their respective talents to craft fashion-forward apparel with the savvy urban male in mind. the brand's s/s 2012 collection consists of versatile semi-formal and casual pieces in a variety of styles that explore different aesthetics yet pulled together by its basis of refined lines, use of quality materials, a solid construction and minimal detailing. shown here are six looks from the collection that we particularly like. sifr's s/s 2012 collection is available at select stores across southeast asia, including know it nothing [singapore], tangs [singapore], rockstar [singapore], the goods department [jakarta] and potato head [bali], but can also be ordered online.
© sifr - clean and simple is just the way we like it