singapore: red wing shoes store opening

© red wing shoes

red wing shoes had been available at stockists across southeast asia for quite some time, but now the minnesota-based heritage brand has stepped up its presence with a flagship store in singapore, the very first in the region. the store occupies a unit of 1,120 sq.ft. [104 sqm.] at orchard gateway mall on orchard road, and features an interior design by michiya suzuki, general manager of the brand's operations in japan and responsible for the design of all stores in the far east. the store façade is inspired by the rich heritage of red wing shoes and features a carpenter workshop with various tools spread out on a vintage work bench.

a number of boots are displayed alongside, reflecting the brand’s proud and distinct blue collar roots. inside the store sturdy wall-mounted wooden beams serve as shelving. vintage tufted leather chairs and other select props and memorabilia add a heightened authenticity and engaging atmosphere to the retail space, most notably the very cleverly still life composition with an old stitching machine and hides hanging on the wall alongside it. the new red wing shoes store carries the brand's full range of men's shoes. location: orchard gateway, 277 orchard road, shop 04-16 [orchard east].

© red wing shoes