singapore: off-white store opening

© off-white

there's no stopping off-white's push in the far east as yet another outpost opened in singapore. the cult fashion brand of creative multi-tasker virgil abloh has struck a sensitive chord with the region's demographic of streetstyle aficionados, and clearly builds on the momentum, and it's just two months since the brand made a much-publicized entrance in tokyo's highly competitive retail arena. interestingly, off-white avoids generic retail concepts, and as a consequence the store, officially named off-white 'windows', looks intriguingly different from previously opened outposts. abloh once again enlisted architects oana stanescu and dong-ping wong of new york city-based practice family to create a fitting retail setting, and if you ask us, they succeeded with flying colours.

the boutique is situated at 268 orchard road, at a newly opened shopping mall of the same name. occupying a 140 sqm. [1,507 sq.ft.] ground floor unit, the store lives up to its official name – and concept for that matter – as it's fully walled with cut-outs in the outer shell on streetside that allow a glimpse of its austere, concrete-infused interior. inside, shoppers first come across an empty corridor that doubles as an event and exhibition space, before entering a similarly constructed inner sanctum that's lined with off-whiite's latest pieces showcased on matching clothing racks of shimmering galvanized steel. a small chamber is situated on one side of the retail space, and presents even more apparel pieces, in addition to the brand's equallly coveted shoes and accessories range. location: 268 orchard road, shop 01-01 [orchard east].

© off-white