singapore: gentle monster store opening

© gentle monster

it's arguably the event of the year for singapore's style-conscious millennials and a sizeable crowd of more adult aficionados. we're talking the gentle monster's foray into southeast asia with the opening of its first flagship store in the region at ion orchard mall. the theme that was picked for the interior design is samsara, a documentary film on the unfathomable reaches of humanity's spirituality and the human experience by american director ron fricke. it's carried through across the premises, using the symbols the camel, the lion and the child, and all three captured in a series of intricately constructed, artsy installations. the eclectic palette of materials used contributes to an immersive wonderland experience gentle monster has become known for.

upon entering the store, shoppers are greeted by the camel, an installation consisting of a futuristic spinning wheel replete with multiple threads and a camel-shaped prop which moves up and down. the second, darkened space, featuring the lion, has the feel of a clandestine peep show. a sculpture made of tresses of hair takes centre stage, surrounded by wall-mounted lion tails. the room aims to represent the ego in man's second stage of thinking, and also as a portal to enlightenment. the visual climax undoubtedly is the final room, featuring a platoon of rotating dolls and a throne amidst a brightly lit setting adorned with faux arches.

well, you've obviously reached full retail enlightenment – at least according to gentle monster – and it's here where its coveted merchandise is discreetly presented on highlighted shelves. mind you, a special scent has even been created for the store to further enhance the sense of mystique. the new boutique carries the brand's full range of prescription eyewear and sunglasses, in addition to a pair of limited edtion women's shades, the ami adam to be precise, which has been tweaked with orange lenses and a touch of lime green on the temples. location: ion orchard, 2 orchard turn, shop 01-13 [orchard west].

© gentle monster