singapore: actually store opening

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actually is a quirky retail concept in singapore that has seen a few different incarnations. its newest and most ambitious retail manifestation has emerged at orchardgateway, a new mall on bustling orchard road. located on the third floor, actually once again features an adventurous shopping environment that combines the best elements of its previous shops. this time the store interior features ubiquitous storage shelves and support angles to create an artsy industrial expression of all things modular and utilitarian, one that perfectly matches the coveted offerings. the setting is dipped in a pristine white hue, and makes the goods all the more pop. low-key but highly engaging, the store carries a range of brands that resonate well with a young and savvy demographic. the current brand list includes brands such as dr. denim, boy london, freitag, huf and underground england. location: orchardgateway mall, 218 orchard road, shop 03-18 [orchard east].

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