shanghai: nike+ run club opening

© coordination asia

similar to previous endeavours elsewhere across the planet, sportswear giant nike has cleverly added a striking pop-up platform in shanghai that serves as an extension for its popular range of running shoes. the newest nike+ run club is captured by two striking pavilions on the premises of shanghai times square, a high-end mall situated right in the heart of this bustling city. designed by local architecture and design agency coordination asia, both feature a hexagonal shape, and the biggest one features dynamic media surfaces while at the same time accommodating a gym equipped with state-of-the art treadmills. the smaller pavilion is placed directly opposite, and serves as an information booth that dispenses where new aspiring members of the nike+ run club are able to register, find news and updates of special running events – mind you, as people gear up and begin to run, their live performance stats are displayed both to them and on the exterior of the hub – and training classes, and last but not least, select nike merchandise [open through feb 28]. location: shanghai times square, 99 huaihai zhong lu [xintiandi].

© coordination asia