shanghai: isabel marant store opening

© isabel marant

hot on the heels of opening up shop in bangkok, yet another isabel marant boutique has opened its doors in shanghai. located at réel, a new upscale mall in the popular shopping area of jing'an si, the store is also a collaboration with paris-based architecture + design practice ciguë. similar to the store in the thai capital the interior design draws inspiration from local culture, and very interestingly in this case, the so-called nail houses. this is a notorious phenomenon in china's fast-growing urban centers, where commercial urban projects seem to be given priority, occupying former residential areas and often inciting resistance of their inhabitants. surrounded by walls and fences made of handmade plaster tiles and brass louvers, the center of the space is occupied by a small wooden cabin, a retreat of sorts for the shop staff but most importantly referencing the former houses erased by the mall’s construction. the shop is further furnished with angular-shaped displays and furniture pieces. the new isabel marant store carries the brand's main women's line and isabel marant étoile diffusion line. location: réel, 1601 nanjing xi lu, shop 215 [jing'an si].

© isabel marant