shanghai: all store opening

© all / photography: benoît florençon

in a city as densely populated as shanghai, every nook and cranny is utilized, and the recently opened all shop proves just that. set up by a group of taiwanese business partners who saw an increasing demand in the local market for coveted international sportswear, related urban garments and sneakers. all has picked a ground floor unit of just 20 sqm. [215 sq.ft.] on wuxing lu, a tree-lined street in what once used to be the city's french concession. local architecture practice linehouse entirely stripped the retail space, laying bare the structure's concrete shell. a series of white vertical panels have been installed diagonally, and which continue as stainless steel strips on the floor and ceiling. the configuration has been conceptualized as such to enable ultimate exposure of the merchandise to passers by. slabs of mirrors are placed in between the panels and conceal storage space and a fitting room. as said, all stocks a selection of mostly imported brands, including nike, undefeated, asics, stüssy and golden denim. mind you, a related online store is to be launched very soon to reach a broader demographic in mainland china. location: 94 wuxing lu [xu jia hui].

© all / photography: benoît florençon