seoul: maison kitsuné pop-up store

© kitsuné - kitsuné sets up shop in at galleria

equally besotted to the max with trends, seoul very much is the new tokyo. it so happens that kitsuné is already hugely popular with local hipsters, but then again the korean capital has been on its radar for quite some time. in a move that'll surely boost its following here even further, the brand has set up temporary shop at galleria, the nation's leading luxury department store. the label's creative director masaya kuroki created a classic retail environment in a crisp white shade that matched perfectly with the kitsuné's coveted men's + women's s/s 2012 collection on sale. this collection is supplemented with the new kitsuné tee series and the kitsuné parisien line. the kitsuné pop-up will be operational for the next six months. happy shopping! location: 494 apgujeong-dong, luxury hall west, 4th floor [apgujeong].

© kitsuné - french chic for seoul hipsters