seoul: givenchy flagship store opening

© givenchy / photography: shin kyungsub

if you run a luxury fashion brand, it's no longer just the collections that matter. these past two decades glittering fashion shrines gave been erected in the planet's most dynamic retail markets, adding up to the prestige and image of its occupant. the most striking architecture continues to pop up in asia due to the region's buying power, and to a lesser extent also because building regulations are a little less fussy than, let's say, the u.s. and western europe, allowing bolder architectural statements. although already present in seoul, one of asia's more mature shopping grounds, the french house of givenchy has recently added a flagship store of its own. creative director riccardo tisci closely collaborated with milan-based architecture practice piuarch on the design.

cube-shaped, the structure is clad in electropolished steel plates which not only create a kinetic effect, but combined with the façade incisions on one side, they also reference givenchy's distinctive tailoring t-cut. the store measures 400 sqm. [4,306 sq.ft.] spread over three floors, and features a series of open spaces and secluded sections, captured in luxurious materials such as marble and stone basalt, paired with herringbone parquet flooring. a true eye-catcher is the internal staircase which is lined with black marble. the new givenchy flagship store carries the brand's full range of women's and men's collections of ready-to-wear, shoes, bags and accessories. location: cheongdam-dong 78-11 [cheongdam-dong].

© givenchy / photography: shin kyungsub