seattle: likelihood store opening

© best practice / photography: mark woods

the opening of the likelihood store a little while ago has not only put seattle back on our radar, but also adds to the city's growing reputation as a noteworthy shopping destination. founders daniel carlson and aaron delguzzo, two professionals with a collective background that straddles marketing, advertising, sales and merchandising, you could certainly say that with this store the two know how to get the retail message across to their target audience. the duo's new venture occupies an 1,100 sq.ft. unit of a modern mid-rise structure on the corner of east union street and east madison street in capitol hill, a tony part of town that has become home to an increasing number of directional boutiques, and so much so, it it's drawn attention far beyond the city limits as we speak. high ceilings and large windows were two favourable facts that local firm best practice had to deal with, and the result is a stunning understated setting that makes excellent use of the building's concrete shell.

primarily a shoe emporium, albeit one with an obviously curated assortment, the emphasis of the interior design was to instill a sense of excitement for shoppers, and this directive is unmistakeably captured by an eye-catching ziggurat shoe display at the far end of the retail space. similar to this bold design statement, all else is complies in matching clean lines, using simple, natural materials. a latticed wall next to the aforementioned shoe display breaks the austerity and discreetly conceals a storage mezzanine. as said, likelihood primarily stocks shoes, including brands such as new balance, grenson, eytys, yuketen and adidas, but that range is supplemented by a concise collection of t-shirts, accessories, bags and magazines. location: 1101 east union street [capitol hill].

© best practice / photography: mark woods