são paulo: prototype

© ricardo gaioso / glazed tiles by bruna albuquerque a.k.a. lurca

brazil has been a hotbed of creative talent for many decades, but as things are looking up for this vast nation and it's taking its place in the global limelight, a new generation of designers has emerged which seems eager to solidify and expand its design reputation. currently on in são paulo, brazil's economic hub and biggest city, is an interesting design sale exhibition which not only sheds light on these new creatives and their work, but particularly focuses on design pieces which have been produced on a small scale and with local traditions in mind. entitled prototype, the show is curated by brazilian creative director and journalist ricardo gaioso and presents these works without any distracting mark-ups usually found at high-end design stores across the planet. a slew of designers from various fields participate in this showcase.

there's the nuun collective which takes cues from primitive nature, incorporating materials such as gravel, rock and stone in its design. zanini de zanine is already well-established as a designer at home but is currently a rising star abroad with a few notable projects under his belt at leading companies. pedro useche has collaborated with monica piloni, exploring the human body as if it were a furniture piece, crafting heads, breasts and legs as light fixtures, while oficina umauma takes a different design approach, using discarded materials to create hybrid furniture pieces with a quirky utilitarian edge. são paulo-based croatian designer marko brajović focuses on urban issues such as bad architecture and excessive traffic, and rather cynically comments on these through 24-carat gold ecstasy pills. we're pretty sure that the quality and variety of work on display will induce an even greater interest in brazilian design [on through dec 22]. location: rua harmonia 71 [vila madalena].

© ricardo gaioso / the spring chair by felipe protti and the aurea table by nuun