são paulo: prada store opening

© prada

it has only been three years since prada entered the brazilian market, and since then it has rapidly expanded with additional stores in major cities nationwide. but it's in são paulo where the italian luxury brand's biggest and most discerning fanbase resides, and thus a second boutique has recently been added there. contrary to the country's inaugural boutique at jk iguatemi mall, the new store at cidade jardim - the city's other upscale supermall - will also carry prada's coveted men's collections. situated in the ground floor, it features a signature interior design by house architect roberto baciocchi and is replete with all the usual hallmarks. there's the façade in black marble, framed by polished steel. once inside, shoppers first encounter two large spaces presenting the women’s bags and accessories collections and the men’s travel and leather goods collections, amidst a setting of black + white marble chequered flooring and walls covered in matching black marble. furnishings come slim steel and crystal, supplemented by display counters with coloured leather detailing. the women's apparel collections are showcased in various rooms, all decorated in a soft green fabric and dotted with elegant velvet sofas in a similar hue. obviously, the men's department boasts a masculine touch, evidently displayed by ebony floorboards and walls, metal display cases, bold display counters and matching leather sofas. location: shopping cidade jardim, avenida magalhães de castro 12000, ground floor [cidade jardim].

© prada