são paulo: boys always boys

© amoreira / photography: marcelo elidio

a treasure trove of beautifully crafted homeware, objects and gifts, concept store amoreira has garnered quite a reputation among design aficionados across são paulo ever since it opened in 2010. the focus of owners cristina rogozinski and fernanda rezende is one that's unapologetically quirky and ethical focus, honouring simplicity and sustainability. celebrating the store's fifth anniversary on sat - aug 8 [from 11am], a little party will be held on the premises with fun activities planned, such as educational games for both kids and adults, a cartoonist making live drawings, and anyone interested can send complimentary cards. these cards are part of amoreira's current meninos sempre meninos campaign, developed especially for this event by creative director ricardo gaioso and shot by photographer marcelo elidio. and that's not all, folks. shoppers purchasing over brl 300 of goods receive a wooden spinning top designed by estudio manus and a bottle of bubbly. and speaking of which, there'll be plenty of food and drinks to keep the party going. be there or be square! location: rua dos macunis 510 [alto de pinheiros].

© amoreira / photography: marcelo elidio