rotterdam: the future of fashion is now

© hussein chalayan / photography: nick knight - laser dress from the s/s 2008 readings collection

it has always been a volatile matter, but with the accelerated advancement of technology in recent years, creativity in fashion has been given a major boost. a new generation of savvy designers has emerged which has avidly adopted new possibilities to redefine the concept of fashion. opening sat - oct 11 at museum boijmans van beuningen in rotterdam is the future of fashion is now, an exhibition which explores the current fashion system and the role of apparel in today's society. very much aware that existing consumer demands are not sustainable, and new developments in technology and materials, many of today's designers adopt a new approach to what fashion can and should be. the future of fashion is now features futuristic designs - often straddling the realms of fashion and art - of over fifty emerging and established names in fashion from across the planet, including hussein chalayan, anrealage, comme des garçons, minä perhonen and sruli recht. an international team of fashion experts has commissioned six designers to create exclusive pieces for the exhibition. location: museumpark 18 [centrum].

© masayuki toshinaga - pyuupiru, mercury [2001] and jouke bos [top + bottom]