rotterdam: bbc shop-in-shop opening

even mister hype himself [we're talking pharrell here] showed up at last year's launch of the bbc ice cream collection at directional streetwear store gorilli. the brand's sole distributor in the land of dikes now takes it one step further, opening a bbc ice cream shop-in-shop in its downtown rotterdam store. location: oppert 296-298 [centrum]. © gorilli