paris: uniqlo store opening

© uniqlo / photography: hufton + crow

since first setting up shop in paris back in 2007, uniqlo has become a household name among a growing demographic of trend and budget conscious shoppers. the japanese retailer already manages a number of stores across town, but lacked a presence in the marais, a highly popular area of both parisian and international shoppers. but that omission is now a thing of the past. uniqlo's fifth store in the city is a rather special one as it has found refuge in a mid-19th century building which once housed a foundry. an elongated lofty space, many of its original industrial features have been retained - notably the rows of sturdy wrought iron arches and glass roof - and form a perfect backdrop for uniqlo's sleek and modern retail aesthetic which features wall monitors and led tickers.

the store measures a spacious 820 sqm. [8,826 sq.ft.] spread over three levels, and the interior is designed by masamichi katayama of tokyo-based agency wonderwall, a longtime collaborator of the fast-growing japanese retailer. currently on the shelves is a selection of the brand's men's and women's s/s 2014 collection, with a particular nod to its recent collab with icon of parisian chic, former french top model inès de la fressange. coinciding with the store opening is the launch of the marais people campaign, featuring four appealing french hipster ambassadors. two of them, brodinski and inès mélia, are hugely popular deejays among a young demographic, and obviously both hit the decks to entertain attendees of one very packed store opening party. location: 39 rue des francs bourgeois [marais].

© uniqlo / photography: hufton + crow